MD Racing Products

MD Racing were looking for a way to reduce the costs associated with the production and postage of their traditional printed product catalogue, and develop a way to directly target their market of off road motorcycle competitors and riders. The solution was to vastly reduce the number of printed catalogues and produce a cd brochure which was far more cost effective, and provided the opportunity for distribution by cover mount with the market leading off road publications. It also allows for a direct online link to the MD Racing website.

To encompass the full portfolio of products within the new catalogue and cd brochure, we reworked all the MD Racing files, the UFO supplied images, and also provided photographic and database services.

In addition a new suite of adverts has been designed to reflect the new product range and provide a corporate feel across all marketing media.

Click on the images below to enlarge