PA Promotions
We were appointed by the UK governing body of motorcycle sport to provide Sponsorship and PR services for their ailing British Motocross Championship. Working with all the stake holders we developed a comprehensive strategy that saw the series develop into the best domestic championship in Europe, and one of the best in the world. Over a five year period the championship achieved unprecedented sponsorship income, a raised national and international profile, and vastly increased attendances.
Subsequent to this we handled the 2004 British Motocross GP, which is widely acknowledged as the best promoted and attended Grand Prix in the UK of the last decade.
RHL Activities, the promoters of Britain’s largest off road motorcycle event, the Weston Beach Race, approached us to handle all promotional and sponsorship activity for their event. We developed a new corporate ‘feel’ to all promotional and marketing material, provided full advertising, PR and sponsorship services; and built and maintained a new event website which offered online ticket purchase and competitor entry solutions. The event achieved record attendance levels, and an increased national and international profile.
