THQ International

THQ is a leading worldwide developer and publisher of interactive entertainment software. After completing negotiations for title sponsorship of the British Motocross Championship, they engaged us to work with them to leverage the sponsorship programme. This included all activities including championship branding, event hospitality, and engagement with their target market of video game players via ticket offers, on pack incentives, and magazine and radio promotions.

We also undertook acquisition and supply of image assets for use in the subsequent evolutions of the motocross video games.